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Jennifer Pierson, managing partner, MAKE EVERY EFFORT

Individuals seldom remember what you say, they sometimes remember what you do, but they always keep in mind how you make them feel. So, as consumers, who makes us feel wanted, inspired, happy? Who creates an experience that makes us desire to get out of our pajamas and far from our computers to experience something beneficial? Some developers reach us by developing a cultural experience in their projects through including green spaces and art, and a cultural experience. Some proprietors take advantage of our professorial impulses through eco-friendly and sustainable functions like a tank that catches and recycles water, which is an interesting subject and a mentor opportunity for our kids. Some tenants make bowling or enjoying a film extraordinarily comfortable or fun. No one does it quite like Becca.Walking into Highland Park Town is not exactly like granny’s home with the odor of freshly baked cookies, a twinkle of love in the air, and a sensation of house. Rather the contrary, or as my 12-year-old daughter says”this place is Bougie, Mother.”The Bugatti’s, the Couture clothes, and sales individuals whose attitude would have you think they were raised on the Upper East Side with a silver spoon, do not exactly radiate a”you are welcome here”vibe.However, there is one corner of HPV that will offer you reprieve …

if you capture it when Becca exists. Ralph Lauren has the uncommon difference of employing a female who may be the best sales representative in the city. Through the big, challenging doors and into the completely designated entry, I see her. A gorgeous, full-figured blonde with a smile that transforms the stayed decoration into a welcoming retreat. She envelopes me in a warm hug, and does the exact same to my hubby while exclaiming,” Congratulations. “The reason she understands to say congratulations is due to the fact that after the very first time I patronized Becca she friended me on Facebook, and therefore understands we just got married. In her funny, self-deprecating way, she makes us feel like welcome guests in her own home. While we capture up on kids, family, and work, she efficiently offers us both a drink.We are then escorted to the comfortable dressing space in the back where Becca truly starts to shine. Relatively in her mind, and certainly in mine, I have transformed into an A-list starlet who looks effortlessly hot in all that embellishes my body, which is a trick since I have a pear-shaped figure. Becca naturally knows to accent the waist and cover the hips and thighs. She gathers clothing after stunning outfit that fit me perfectly. I am convinced that throughout the hug at the front door she was making mental notes of my current size … has she put on weight, has she slimmed down? There is never ever a word about my size. She is believing and figuring the whole time. She is wise and she is grounded. She has her concerns directly, however is not afraid to state,”Girl, you look hot in that!”I ought to have started this story with a little insight into my parsimonious impulses and my distain for trying out clothing. Those two points make it incredible that I, a)enjoy shopping with this woman

, and, b) spend way more cash than desired every time I shop with Becca. Those two facts are what got me wondering, why do I gravitate to that shop which experience. Clearly, I do since of the way she makes me feel. Therein lies the secret to the future of selling: big, cavernous stores where the sales people do not comprehend their inventory or their customer will not make it.Jennifer Pierson is handling partner for STRIVE, which was founded in 2017 as the result of the merger in between The Vitorino Group and Pierson Retail Advisors. The commercial property investment firm concentrates on retail financial investment sales in Texas and the Southwest. To find out more, please see

StriveRE.com.