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increase commitment to doing something about it. Strong worry messages have been found to be more effective than weak fear messages. In their hearts, many people value the exact same things: good relationships with family and friends, attending to and supporting their households, and making a favorable social contribution. The”health, health and wellbeing and income” frame presents environment change in methods that
link to core worths and issue s familiar to individuals and choice makers.It can activate and strengthen values of compassion, obligation, defense, community, fairness and opportunity, These world views are typically held by both conservatives and progressives. The “health, health and wellbeing and income “frame is a chance to spell

out not simply the midpoint of the climate modification risk, but how it affects and threatens each and every part of our lives, including where we live, jobs, transportation, energy facilities, the economy and even where we holiday.Sample story. Here is an example: Our climate is currently too hot, with more dangerous heatwaves and bushfires, droughts and crop failures, and coastal flooding. Accelerating environment warming could cause social breakdown and worldwide financial crisis. Australia’s federal government, held back

by vested interests, is stopping working to safeguard

us and the things we care about. Like other emergencies, together we require to throw whatever we have actually got at this to restore a safe, healthy climate.
We have the resources and knowledge to prosper. Success implies governments making climate the main
target of policy, and a whole-hearted community effort, to make big changes within a years.

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