A brand guide is a rulebook that explains how an organization presents itself to the world through its logo, type, colors, images and much more. Join me and find out how well-known brands define their identity and assure consistency of their appearance and tone of voice. This video will be the perfect place to start if you are planning to create a brand guide for one of your clients or a brand that you are developing yourself.
LEARN FROM US:
Access All Our Courses For Only $19/mo – and Master Graphic Design at your own pace:
NEWSLETTER:
READ OUR BLOG
https://yesimadesigner.com/blog/?utm_source=youtube.com&utm_medium=referral&utm_campaign=career&utm_content=brand-guide
FOLLOW US
https://www.instagram.com/yes_im_a_designer/
PODCAST
Apple – https://podcasts.apple.com/gb/podcast/yes-im-a-designer-podcast/id1462185547
Spotify – https://open.spotify.com/show/2vdeYhJimT7CXTVc09zfoA
ADOBE CREATIVE CLOUD
If you don’t have a Creative Cloud subscription yet, you can subscribe to it here:
https://clk.tradedoubler.com/click?p(265883)a(2929456)g(22913796)url(https://www.adobe.com/creativecloud/plans.html
(*We are partners to Adobe. If you purchase through this link you also support our channel.)
Branding Style Guides:
Google Guidelines:
https://www.behance.net/gallery/9028077/Google-Visual-Assets-Guidelines-Part-1
https://www.behance.net/gallery/9084309/Google-Visual-Assets-Guidelines-Part-2
Chapters:
0:00 Intro
0:32 Info / Inspiration
1:20 Adobe table of contents
2:10 Google visual assets guidelines
3:25 Brand identity / mission
4:31 Brand elements
6:08 Brand colors
7:48 Tone of voice
9:57 Image
10:56 Typeface
12:50 Stationery
13:31 Brand volume / Social Media / Website
14:17 Longevity of a brand guide
This content was originally published here.
