How to customize your application in 6 steps

We are proud to be a leading event app provider at MeetingPlay. For us, this means designing and building a highly engaging app that’s completely customized to your needs. Read on to find 6 ways that MeetingPlay’s mobile event apps can be tailored to your event.

1. Branding of events

We understand that it’s imperative that the look and feel reflects your brand values as well as the overall theme and/or mood of the event. MeetingPlay enables you to customize logos, colors of brands, fonts, pictures and more. This customization helps create a seamless experience between brand awareness, on-site experience and event app.

2. Select the items on the agenda

Custom agendas increase the likelihood of attendants finding sessions that they love. MeetingPlay’s tailored agendas can include multiple tracks with multiple sessions and can be as specific to include tags, educational areas, speakers, topics and more. Our agendas are particularly useful with multiple sessions and tracks for large events, allowing guests to create their own perfect experience.

You can also set up parent-child relationships, show session capacity, set up sub-tracks, and even include scheduling meetings as part of your event app agenda.

3. Voice and tone

It’s important to speak to your audience in a unified voice and tone. Specific verbiage can be altered throughout to match the message you’re trying to communicate. For example, if you prefer to refer to your attendees as “delegates,” and your exhibitors as “vendors,” we’ll customize these terms across the board.

For example, in the image on the left, the language was customized to be more specific to how the company typically referred to its employees instead of using “Attendees” in navigation. This was recognizable to the attendants immediately and reflected more on the overall branding of the company. 

4. Profiles that are rich in content

Custom, content-rich profiles are easy to create in MeetingPlay apps for speakers, attendees and vendors. As the planner, the exact amount of customization you want to allow for each profile type can be vetted. For example: because guest speakers are often a huge draw for attendees, you may want to allow full biographies and company information in their profiles, whereas an attendees’ or event professional’s profile may be limited to a headshot and job title.

As a bonus, guests also have the option to take notes on speaker profiles and select “favorites” for quick and easy access at a later point.

5. Matchmaking attendants

Networking networking networking. It’s the biggest reason guests show up. But when an event has over 20k+ attendees, it’s impossible for your guests to sort through every profile. That’s why we developed a customized matchmaking algorithm to make it both easy and fun.

By asking as few questions upon initial login, event planners can help each participant define their specific event goals (i.e. linking buyers with sellers). This information is reflected in each attendees’ profile and our proprietary algorithm creates the perfect match. Best of all, by scheduling meetings from within the app, participants can avoid missing the opportunity to connect. When a match is nearby, participants can also be alerted by incorporating Beacon Technology.

6. Matchmaking of content

MeetingPlay’s mobile event apps allow you to suggest personalized content, including sessions, speakers and more. Similar to the attendant matchmaking service, at the initial log-in, you can prompt participants with a few questions. Attendees are then served on the basis of their responses to the most relevant and of interest session suggestions.

This is particularly useful for large conferences with many sessions and tracks, increasing the attendance of sessions and saving time. Plus, it’s engaging attendees in positive and memorable ways, as it may encourage them to attend a session that they would have otherwise missed.

You want to make the most of your event for your attendees and talk about it for years to come. Whether large or small, a customized app will go a long way toward your event’s goals. Customization can also help you create unique opportunities for sponsorship, internal and external connections, custom gamification, and more.

Would you like to learn more about our full suite of custom event technology solutions and how will MeetingPlay assist WOW at your next event? Drop us a line or request a demo!

About MeetingPlay

MeetingPlay is a mobile event app provider who develops intuitive, engaging and information-rich solutions infused with innovative technology, providing experiences that everyone will be talking about.

Contact us today to find out how you can tap into the power of meaningful connections.