To successfully engage your audience on social media, you need a constant stream of great content. However, this doesn’t mean that you put out any random viral content. This is content that’s useful, valuable, and fun for your audience.
One of the toughest challenges businesses face is how to keep that content stream flowing. In this blog post, we’re going to talk about tips to help you find great inspiration for your social media content.
But before we dive into the tips, make sure that you have done your research on your buyer personas. Doing so and continually refining these personas will give you a better idea of what type of content and topics are engaging to your audience.
Find Great Content for Social Media with These Tips
Creating vs. Curating Content
Businesses don’t create all their own original content on social media.
In addition to creating original posts, they also curate content. Curation involves finding articles, videos, and other types of content to share with their audience, and adding their own original comments or spin to it.
Strike a balance between content creation and curation for your social media. A good tip is to make a detailed content calendar so that you can mix it up and include both forms.
Be a Good Follower
Another great way to find content to share is to follow good media sources.
You can follow them on the same social media platform or other places such as blog subscriptions, email newsletters, websites, and so on.
Find media sources that consistently publish great stuff. Identify “influencers” in your niche or industry and follow them. These are individuals who are thought-leaders or experts because they’re usually the first to hit upon new ideas. Follow a number of influencers and include their work in your content sharing.
Other good media sources include those that present up-to-date and high-quality material. You can also seek out obscure news sources that your audience may not be acquainted with, such as a website that appeals to a highly targeted niche.
For example, if your business deals with products for parents, you can follow media sources from other countries and bring their content to your readers.
You can also follow media sources that are not completely related to your niche. An automotive blogger, for instance, might report on economics or renewable energy technology. The key here is to demonstrate how this is relevant to your readers. For example, changes in the Chinese market mean more Japanese cars sold there.
Managing Your Content
With all the great ideas out there, it’s easy to become overwhelmed by all of them.
That’s why our last tip is to be organized about your content. Create an “ideas list” so that you can come back to them later. Brainstorm ideas for pieces you can create. You can also add ideas when you think of them. Keeping a list like this makes it easy to sit down, write, and create. You’ll have ideas ready to go.
Finally, pay attention to how your content performs. It’s all about experimenting with different topics and forms so you know what works and what doesn’t. In doing so, creating and finding great content becomes easier in the long run.
Susan Tucker is a self-proclaimed inbound marketing geek who uses her passion to help small business owners through her marketing company, Get Susan Marketing LLC. Susan has helped solopreneurs, start-ups, digital media companies, service providers, non-profits, e-commerce companies, and many others navigate the changing digital landscape by successfully setting them… View full profile ›
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