It is no secret that the growth of Instagram is beyond super. The increased use of hashtags and user base has made Instagram the go-to for business owners and marketing managers. The use of the little # (hashtag) has gained a golden position in business marketing campaigns for nearly all types of existing businesses.
Keeping this in mind, the main purpose of hashtags and why marketers and business owners will continue to incorporate them in 2021, are due to the following
Importance of Right Instagram Hashtags
Choosing the right Instagram hashtags will take some work and research. We know the use of hashtags helps to increase engagement and make your content easier to find. There is nothing better for your business than when a consumer clicks on a specific hashtag that brands him/her to your content and what your business offers. But the question always exists on how to find the right hashtag to get the job done.
The hashtag you will want to choose will depend on the niche your business is located in. For example, you are in the travel business or handle social media for a travel business. The most popular hashtags would probably be #travel, #travelling, #travelwell, #travelblogger.
As you can see there are many to choose from. If you want to increase engagement and followers, the best piece of advice is to make sure that the hashtags are very specific. The broader the hashtag the more content that will be generated with the hashtag and makes your content harder to find.
Find the hashtags to use on Instagram
How To Run Branded Instagram Hashtag Campaign with Influencers
Instagram is one of the best platforms available for implementing an influencer marketing campaign. The reason why? Because influencers choose it. Many influencers feel it is the best platform out there to share and engage with the target audience.
Using Instagram for your influencer marketing campaign has a proven success record among marketers and business owners. Hashoff reports that 91.9 % of over 150,000 influencers use Instagram as their main platform.
And, it is estimated that about 70% of consumers that fall under the millennial category are influenced by their peers when it comes to purchasing decisions.
Planning of the Campaign
Before you even begin to plan the campaign, you will want to research and decide on a budget. Not all marketing will be expensive, but you will want to plan accordingly with no last-minute surprises. It’s important to keep in mind the prices for working with the best influencers will differ according to the industry your business is in and the influencer’s following magnitude.
Influence.co reported that the higher the following size the more the influencer will charge. Influencers with fewer than 2,000 may charge nominal. The cost may go high for influencers with more followers and a higher engagement rate. The higher the followers count the more each Instagram post will cost. Influencers will price the cost of each post according to their own pricing fees.
The best recommendation when it comes to finding the right influencers for a specific industry is to do the research. Yes, researching takes some time but it is well worth it in the end. Understanding the cost involved will go a long way in deciding on how much to spend on the campaign. Once the campaign budget is decided on you can then decide how many influencers you want to do business with.
Discovering the Right Influencers
The right influencers can have your brand taking off overnight. There are two different types of influencers.
Macro-influencers are those who are known everywhere and in all niches. These influencers are normally celebrities or those in sports. Although they are very well known most people have a hard time connecting with them. Let’s face it, we all do not think like or trust the stars.
Micro-influencers are those who have worked hard to create a following in their niche and have become experts in what they do. These are the influencers that are more like the consumer and are more trusted.
The next step will be discovering and choosing the right influencers. This can be one of the more challenging moves when it comes to working on your influencer marketing, and this is true for all social media platforms.
It is best to know right up front what your campaign is looking for in working with an influencer. What qualities are you searching for in the influencer? The influencer should be engaging and creative. And, it goes without saying that the influencer should have a broad reach.
Steps to Find Influencers
Here are a few steps to help begin the process of discovering the best influencers for your campaign.
Start Influencer Hashtag Campaign
With a determination to shape his ideas into perfect products, Pankaj is often found researching and coming up with engaging marketing techniques. Co-founder of Socialert, he is an avid social media marketer.
A travel enthusiast, he believes that only dead fishes go with the flow. Trying to be the… View full profile ›