Getting your email monetization strategy right is an art and a science. With these email monetization tactics, you can create better content, engage subscribers, and increase revenue from newsletters.
is the driving force behind better engagement. But how do you stand out and avoid the dreaded “spam” label? By creating content that subscribers actually want to receive and interact with.
The key is to produce content that people look forward to. But great content can be tricky, and it’s even trickier for email.
The good news is that by the time you’ve finished reading this article, you’ll know the secrets of creating more engaging content and learn the basics of email monetization.
We’ve found that content plays an essential role in email monetization – from copy to subject line, images, fonts, CTA, design, and including the copy and design of the ads you include in your newsletters.
This article is a great quick-start guide on how to use content to engage your email newsletter subscribers and fine-tune your delivery strategy in a way that drives more revenue. Each section will highlight your objective (what you want to achieve) and the tactics you can use to get it done.
Let’s get started.
Why Engagement Matters in Email Monetization
You don’t send newsletters for them to sit in an inbox – you send them to be opened, read, and clicked on.
Email engagement is defined by three email quality metrics: open rate, click-through rate (CTR), and unsubscribe rate.
Engagement is the key to creating quality content that gets results through an email monetization strategy. Here’s why:
It’s simple: if you have an engaged list, the value will come over time. And creating quality content for these more engaged audiences means a better opportunity for email monetization.
How to Create the Right Content to Engage Email Subscribers and Increase Revenue
Follow these tactics to grow a healthy, engaged list that actually makes you more money.
Start with the subject line
Objective: Create better subject lines that increase your open-rate and engagement.
Diversify the content
Objective: Make your email relevant to the recipient by focusing on providing value – you want to entertain, educate, or inform your readers.
Let’s talk about design elements
Objective: give your subscribers the gift of convenience. Make your email newsletters easy to read and fun to interact with. Even small gestures can go a long way.
Bring attention to your CTA
Objective: Include a clear and focused CTA that subscribers will find almost impossible to resist, to stir and inspire action.
Sell advertising space into your newsletters
Objective: maximize revenue from your email newsletters.
If you want to really boost your revenue, use programmatic buying to make your native ads even more relevant and clickable.
While native ads appear like headlines leading to related stories without disrupting the user experience, programmatic ads target the audience through algorithms that sift through data, such as demographics or interests.
Native ads are a great opportunity to increase revenue through newsletter content.
Keep in mind!
The more subscribers you have, the more chances of getting clicks.
The best way to see an increase in revenue is if you have significant lists of email subscribers. Check out these tips to grow your email list into a massive revenue builder.