Learning what people think of your goods and services and market researching them is crucial for business success. One of the most important aspects of analyzing the input from your cherished consumers is figuring out their sentiments.
The Likert scale for survey questions is the most frequently employed out of all the psychological assessments created to evaluate satisfaction. Due to its simplicity and adaptability, a Likert scale survey is an excellent tool for achieving both goals. This article will explain in full detail the characteristics of the study scale, what it is and how to apply it.
What is a Likert scale?
The Likert scale is a closed-ended psychometric questionnaire that measures participants’ views on a set of statements. After evaluating the survey questions, participants can choose from answer options from opposite ends. Likert scales can have five, seven, or nine points, depending on the level of depth requested from the participants.
The Likert scale is named after psychologist Rensis Likert, who invented this system. In 1932, Likert developed this method by measuring people’s attitudes toward a topic by having them respond to a series of statements and evaluate their feelings.
Likert scales are frequently used in surveys because they have the feature of determining customer opinions. Likert scale surveys and customer support surveys can be similar. Using a five to nine-point scale, you can easily capture customer feedback and analyze it for trends and patterns.
Types of Likert scale questions
Likert scales often include four, five, or seven choices. Response anchors are possibilities on each end. The middle option, a neutral atom, has positive and negative votes. Each question is scored between 1 and 4, 1 and 5, or 1 and 7. Likert scales can gauge frequency, satisfaction, and importance and measure the degree of disagreement.
The probability that a customer will purchase a particular product or recommend your brand or service is assessed using Feasibility Likert scale questions, statements, and answers. One of the few Likert scales that can be even-numbered without a midpoint assesses feasibility. Participants may respond positively or negatively. Several examples of feasibility Likert scale questions are provided below:
The Satisfaction Likert scale items, questions, and answers measure how satisfied your customers are with the service, brand, or product they receive. Thanks to this survey, you can learn the unbiased answers of your customers about your brand and service. Here are some satisfaction Likert scale questions:
How strongly customers feel about a feature of your business, a product, a service, or an overall experience will depend on factors of importance. See some examples of urgency Likert scale items below:
Benefits of using the Likert scale survey questions
There are many advantages to using the Likert questionnaire, a one-dimensional scale that researchers use to collect participants’ attitudes and opinions:
How to create a Likert scale survey for free
You can create thousands of online surveys in forms.app and quickly complete a Likert scale survey on forms.app. You can use the templates on many different topics that forms.app offers to its users free of charge and effectively. In the next section, we will detail how to create a Likert scale survey step by step.
1 – Open the forms.app and create an account or log in
You can easily and quickly create your Likert scale survey on forms.app. It is an easy-to-use survey software; all you need to do is create an account or just log in.
2 – Choose a sample page or begin from scratch
You can choose from a wide range of templates on a wide range of subjects on forms.app. On forms.app, you can select a form that has already been created and edit it as needed; alternatively, if you prefer, you can create a blank form and add fields as you want.
3 – Create a Likert scale
You can prepare your Likert scale questionnaire sample in many different ways on forms.app. We have explained four options in detail below to give you an idea.
A – Using a single selection field
B – Using a star rating field
C – Using an opinion scale
D – Using a selection matrix
A – Using a single selection field
1 – You can click on the plus (+) symbol on the edit page.
2 – Then, select the single opinion selection field from the box on the right of the screen.
3 – Now you can your questions and options.
Pro Tip
A single selection field is the most basic and effective way to create Likert scale questions.
B – Using a star rating field
1 – Click on the plus (+) symbol on your form.
2 – Then, you should click on the star rating from the box on the bottom right of the screen.
3 – According to the Likert scale, you can write the numbers and select the rating style.
Pro Tip
The evaluation style in the star rating gives you an advantage in making surveys engaging.
C – Using an opinion scale
1 – You may click on the plus (+) symbol on your form.
2 – You can click on the opinion scale from the box on the bottom right of the screen.
3 – Then, you can write the scale numbers.
Pro Tip
You can open a section where your participants can add comments using the opinion scale.
D – Using a selection matrix
1 – You can click on the plus (+) symbol while editing your form.
2 – Click on the selection matrix from the box on the bottom right of the screen.
3 – Write the number on the scale.
Pro Tip
You can add as many rows & columns as you want using the selection matrix.
4 – Choose a theme or customize your form manually
forms.app offers its users many different themes for creating a survey template. You can choose any of these themes and customize them according to your preferences. You also have many options to change each part of your survey manually.
5 – Complete and save the settings of your Likert scale survey and share it with your customers
The conditional logic allows you to add or remove new Likert questions based on users’ answers. If the answer is poor, you can ask the customer’s advice. After you have completed all the settings, your Likert scale survey is ready for you to share with your participants!
5 Likert scale question examples for your questionnaires
The purpose of Likert scale survey questions is to gauge a respondent’s opinion, attitude, or likelihood to act in a certain way. Usually, these are questions that need to be answered.
1 – The online store checkout process was fast
2 – How likely are you to recommend this product/service to friends?
3 – Please tell us how important it is for us to provide 24/7 customer service
4 – I will buy this product (use this service) again
5 – How would you rate your recent customer service call?
Best practices when using scaling questions in a questionnaire
You’ll want to create the best and most definitive versions of your Likert scale surveys when you’re planning to build them. In this section, we’ll explain survey rating scale best practices to help you get the most accurate survey results. By following these best practices, you can be sure you’re using the most effective rating scale for your needs.
1 – Avoid using an even number of responses
Respondents are more likely to select the middle option when there are an equal number of responses. As a result of its skew toward the middle, the data you gather will be less accurate. Use an odd number of answers to collect accurate data because this forces respondents to make more firm decisions.
2 – Make sure all respondents understand the question
Make sure all questions are concise and clear to avoid this issue. Any ambiguity will cause respondents to read the question in their way, which will result in incorrect answers. Additionally, it’s crucial to use clear, understandable language.
3 – Provide clear instructions for each question type
Respondents are more likely to skip a question entirely or give an incorrect response if they are unsure how to answer it. It will be easier to reach the right answers if you direct the participants correctly by asking the questions clearly.
4 – Place the most important questions at the beginning
You can ensure that respondents are more likely to provide accurate and thoughtful responses by starting the survey with the most crucial questions. You can quickly get answers from customers if you include the topics you focus on first. This item is important as customers are likely to leave surveys unfinished.
5 – Be consistent with your survey design
Mixing and matching different scales can confuse respondents and make it difficult to compare results across questions. For example, if you’re using a 1 to 5 rating scale template, ensure all your questions use a 5-point scale.
Free survey templates to use rating questions
The Likert scale survey is a comprehensive technique for measuring feedback. It is knowledge, making it easier to understand and respond. This is critical for measuring opinions or attitudes towards a particular issue. You can create a Likert scale from the templates below, free of charge and easily on forms.app.
