How to improve CX with e-mail personalization – SMTP2GO

As a company that helps people send e-mail, we were interested to attend the action-packed Emarsys Transformation conference, which was kept in London, last month.

Having actually listened to numerous market professionals speak, one thing became clear: when it comes to sending marketing-related e-mail, recipients/customers are expecting MORE from the e-mails that drop into their inbox. Email is still the most effective permission-based communication channel, and any person who sends out email campaigns really needs to up their game with e-mail customization. A standard ‘Dear <, is simply not going to pass muster any longer!Customer expectations are rising From hearing many market professionals speak, it ended up being clear

that many customers are not getting the experience they prefer from the brands they patronize or the companies they speak with. Consumer expectations are continually increasing: they desire to be dealt with as a private and understood. But why is satisfying client experience so challenging to achieve and what can be done to enhance it? A terrific location to start is email personalization and, in reality, more brand names are customizing email than ever before.Brendan Witcher, VP and Principal Analyst at Forrester, shares that 61%of

customers are reluctant to go back to a site that does not offer an acceptable CX.”Customers will leave when the experience isn’t right … which is why we require to get to a state of individualising the client experience.”Expectations are on the increase, while satisfaction is on the decrease. When it concerns